Crowdinvestments
London, EN.
Curve connects All Your Cards in One Smart Card. And One Even Smarter App. It brings you financial freedom and endless opportunities. All in One place. Simply One-derful.
Maybe not relevant for those who only have 1 or 2 credit or debit cards, but definitely useful for those who have 3+. I have 10+ cards from 3 countries set up in my account and simply choose which one to use via the app depending on the situation.
Understanding customer expenditure behaviors can easily allow Curve to expand its current offerings and besides being a happy customer, I believe in their opportunity to grow.
https://www.curve.app/join#N79BGJGD
This one was a rather easy decision. It has been a product that I have not stopped using since I got it and I believe there are enough people like me out there.
The investment logic for a relatively small crowd investment is way more emotional rather than highly financial.
While the current model does raise questions about long-term profit and competitiveness against other banks aggregating financial accounts or ApplePay or GooglePay who also in some way solve the need, I think Curve has done a good job of getting a headstart.
Having aggregated data of consumer behavior on their multiple accounts is a value that should not be underestimated. This could easily lead to everything from credit card lead generation, accounting/tax preparation to becoming an own credit provider.