Startups

UpHome Renovation – Bathroom Renovation

Locations:

McAllen, TX. & Austin, TX.

 

UpHome Renovation

UpHome offers simple & affordable luxury bathroom renovations.

UpHome makes your bathroom renovation experience as simple as buying in Amazon, with an all-inclusive experience. Forget about visiting multiple stores, comparing prices online, & dealing with multiple contractors.

UpHome offers high-quality & highly affordable products, a simple yet powerful online design and ordering experience, financing, and stress-free installation service, including risk-free returns & warranty.

UpHome makes luxury bathroom renovations affordable for everyone

UpHome makes luxury bathroom renovations affordable for everyone through its direct-to-consumer model, including installation through its own installer partner network. In addition to being able to reduce our costs by taking a direct-to-consumer approach, we are able to offer products of a higher quality than current alternatives at competitive prices by having our products manufactured exclusively for UpHome in the US, using proprietary materials and an innovative production process.

UpHome Renovation - Company Intro Video

UpHome Renovation - Explainer Video

UpHome Renovation - Main Commercial

UpHome Renovation - Customer Testimonials

UpHome Renovation on Social Media

Email Marketing Campaigns

  • Automated Drip Campaigns on MailChimp
  • One-time email offers synchronized with direct mail campaigns

UpHome Renovation - Product Demo

Walk-through of UpHome Renovation’s product demo. With UpHome, it takes less than 3 minutes to design your shower, get your instant quote and get pre-approved for financing. Product was created with a marketing site on Webflow & a virtual designer (Unreal – PHP/Angular & hosted on AWS) connected to Hubspot for synchronization of products, storing of account/user information, as well as creating deals (sales opportunities) to be managed by the operations team. 

The marketing funnel measured reach/impressions through the multiple marketing channels and visits on the website and through the funnel all the way to the booking of an appointment via Google Analytics.

UpHome Renovation - Tech Stack

Sales & operations process built with scalability in mind, with easy onboarding for contractors & operations team.

UpHome Renovation - Operations

Selected material from contractor’s onboarding & manuals.

UpHome Renovation - Gallery of Designs

UpHome Renovation - Virtual Tours

Selected material from contractor’s onboarding & manuals.

UpHome Renovation - Vision

Goal to automate design recommendations & quoting process to integrate with real estate platforms to be able to compare prices of properties pre & post renovation, with the option to directly book a renovation and get it done before moving in. 

Retail Marketing

As part of our activities, we also did multiple IRL activities across Texas.

UpHome Renovation San Marcos Outlets
UpHome Renovation La Plaza Mall

UpHome Renovation - Our own playlist

We used these songs for some of our social media content, as well as for some of our retail marketing events.