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Chart: daily ad spend rising from 0.3x to 4.6x the budget's daily rate in one week

Weekly paid social / ads performance review

In one September week our daily ad spend went from a quarter of the budget’s daily rate to 4.6 times it, with nothing broken. Here is the guard I wrote afterwards, the ranking code it runs every three hours, the cents-versus-dollars bug that briefly multiplied our account cap by 100, and the weekly

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  • Tech
  • August 30, 2026

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