Creative Assets — one library for every plate and video
31 batches and 1,642 creatives went into one catalogued library. Then the live library quietly showed 7 of them, and the thumbs-up learning loop starved after 212 ratings. What a creative registry needs beyond “put everything in one place”.
Read More
New product go-live — one playbook, many surfaces
A product launch for us touches about twenty surfaces. We turned it into a durable publication run with preconditions and a post-write read-back. 237 runs later, a quarter failed, and almost none of the failures were in our logic. Here is what failed, the six launch bugs that each became a hard rule
Read More
Weekly reviews crawl → digest → social posts
A Sunday job crawls our marketplace reviews, emails a digest and turns new five-star reviews into social posts. For a month it reported “0 new reviews” while customers wrote 46. Here is the data model, the three bugs, the gate that rejected seven five-star reviews, and the alert I should have built
Read More
Weekly SEO health → exactly 3 recommendations
Nine weeks of a weekly SEO job that recommends exactly three fixes: the real numbers, the title fix it called a win while clicks fell, the three weeks it repeated itself, and the verdict rule I would build first next time.
Read More
Weekly paid social / ads performance review
In one September week our daily ad spend went from a quarter of the budget’s daily rate to 4.6 times it, with nothing broken. Here is the guard I wrote afterwards, the ranking code it runs every three hours, the cents-versus-dollars bug that briefly multiplied our account cap by 100, and the weekly
Read More
Price / promo drift — propagate every Mexico surface same turn
We push one price to seven sales channels from a single table. An audit found zero drift on our own store and 130 problems on the marketplaces, most of them leftover deals. Then a price edit quietly reverted itself and every channel reported success on the wrong number. The model, the log, and the t
Read More
How I track competitors on Google Maps with Outscraper
Outscraper as the Google truth layer for a national shop directory: places snapshots, one-time review texts, Directory Insights screens, first-run vs weekly cost, disclosed referral.
Read More
Agentic Company — turning wish → recipe → scheduled job
Three months of running a retail company with an AI team: 12,132 logged agent tasks, 158 scheduled jobs, and a human task queue where 611 of 758 items are still open. The bottleneck was never the agents. Here is the data, the design mistakes, and what I would build first.
Read More
Building an AI Ops Team Inside Cursor (Without Pretending I’ve Figured It All Out)
Concrete screenshots from running an AI ops team in Cursor for ANDAFACIL & MandaFacil — weekly review digests, creatives Approve & post, SEO→3 actions, SofIA blog drafts — plus Agentic Company (MIT).
Read More
Market Research & Data Analysis is Now Easier Than Ever—Thanks to AI
AI-powered tools like Cursor make market research & data analysis effortless. Learn how to extract insights, estimate revenue, and analyze competitors—no coding required!
Read More