the basics
I’m passionate about digital innovation, consumer psychology, marketing and data-driven businesses.
I’m the founder of MandaFacil, a U.S.-based venture helping families with roots in both the U.S. and Mexico get more value for their money — on both sides of the border. Instead of sending remittances, we enable Mexican migrants in the U.S. to buy high-quality goods, paid in dollars, and delivered directly to their families in Mexico — with no hidden fees and no bad exchange rates.
We offer flexible Buy Now, Pay Later options that allow families to split their payments into manageable installments — often with 0% interest — making essential purchases more accessible without added financial pressure.
We’re building the foundation for a cross-border neobank, unlocking smarter financial tools for millions in a $60B+ underserved market.
We believe commerce is just the beginning — this is about creating economic mobility and dignity for Latino families across borders 🇺🇸🇲🇽.
I’ve worked on multiple projects gaining lots of experience in automation with bots (chat/voice), data-driven market intel & marketing (crawling, processing and right usage of data), D2C E-commerce, improved efficiency of of traditional businesses using technology such as Aesthetic Medicine Clinics, Nail Salons, Rehab Clinics, B2B Loans, and some more.
I previously founded a startup making home renovation as easy as buying online, looking to disrupt the $450B+ home remodeling industry in the US (read more here).
Previously, I led After-Sales Communications for Mercedes-Benz Cars out of the headquarters in Stuttgart.
I started my career at Mercedes-Benz working as an Innovation Scout at the Business Innovation team of Mercedes-Benz Research & Development North America in Silicon Valley, and after some time, I decided to embrace the next challenge at our headquarters. I was part of Mercedes-Benz for almost 5 years now and it was an awesome journey to be part of the digital transformation of the automotive industry.
Previous to Mercedes, I was the CEO & Co-founder of Staytuned, a Palo Alto-based Startup building contextual user interfaces. Before that, I used to be an Investment Banker at Cartagena Capital (now Bryan Garnier).
I’ve gathered experienced as an entrepreneur, investment banker and working with corporates both as an insider, as well as an external consultant or advisor. I equally enjoy innovation in the corporate or startup context and while they do have different advantages and disadvantages, I do not believe one is always better than the other one. I believe that they are simply different ways of reaching a goal, which is providing consumers with great services or products while maximizing profitability.
I’ve done some angle investments through New Horizons Venture Capital and I enjoy discussing with entrepreneurs about their ideas, products and services and always happy to provide advice or help when I believe in their vision and when I happen to know the space.
I am also an avid investor in stock, crypto, P2P lending, crowd-investing and more.
Besides that, as almost anyone nowadays, I consider traveling a hobby and I’ve gathered my fair share of stories in 50+ countries.
I also enjoy operating at the edge — literally. I recently applied for the Guinness World Record for the highest BBQ ever held, cooked at 5,561 meters (18,245 ft) on top of El Pico de Orizaba, Mexico’s tallest volcano 🔥🌋. Just for the thrill of it.
Whatever I write here, are merely my own perspectives.
thoughts put into words
31 batches and 1,642 creatives went into one catalogued library. Then the live library quietly showed 7 of them, and the thumbs-up learning loop starved after 212 ratings. What a creative registry needs beyond “put everything in one place”.
A product launch for us touches about twenty surfaces. We turned it into a durable publication run with preconditions and a post-write read-back. 237 runs later, a quarter failed, and almost none of the failures were in our logic. Here is what failed, the six launch bugs that each became a hard rule
A Sunday job crawls our marketplace reviews, emails a digest and turns new five-star reviews into social posts. For a month it reported “0 new reviews” while customers wrote 46. Here is the data model, the three bugs, the gate that rejected seven five-star reviews, and the alert I should have built
Nine weeks of a weekly SEO job that recommends exactly three fixes: the real numbers, the title fix it called a win while clicks fell, the three weeks it repeated itself, and the verdict rule I would build first next time.
In one September week our daily ad spend went from a quarter of the budget’s daily rate to 4.6 times it, with nothing broken. Here is the guard I wrote afterwards, the ranking code it runs every three hours, the cents-versus-dollars bug that briefly multiplied our account cap by 100, and the weekly
Three months, 12,131 logged agent tasks, ten named AI teammates and 124 rule files. What the activity log says about running a company’s operations from a code editor: where ownership, handoffs and cost attribution held up, and where they quietly did not.
more about me
Some random facts
I studied Financial Management and Entrepreneurship (Monterrey Tech, University of Richmond in Virginia, ESCP Europe).
I bought my first car on eBay (my brother picked it up in Kentucky and drove more than 1,000 miles back to Mexico, thanks Sergio).
I sold things from the Dollar Store online for some time (seeing people in a bidding war for an item that is worth $1 and has the same value as the starting price of the auction = priceless).
When I was a kid, I wanted to grow up to be a crazy scientist.
I can’t say no to a good steak.
I had an eCommerce business called IluminadoraMexicana that generated ~$100k in revenue during 2 years while I was in college.
I talk a lot, sometimes…
I’ve been an entrepreneur multiple times, worked for corporates both as an executive & consultant, done a few angel investments and work on freelance projects on a regular basis. I’m a fan of crowd investments from a learning & support products that I like perspective
great minds think alike
Shoot me an email. That’s the easiest way to reach out
